The Coolio Suitcase Island 3.0 consists of a roto molded “respiratory” suitcase fitting every Coolio refrigerator. Smidesign developed, tested and delivered a permanent and reusable plastic base that can be dressed according to every short term promotional need.
Based on cardboard airflow mockups a feasibility study resulted in a proper development brief for the two identical roto molded parts.
The reusable transparent windows can be stowed away in the suitcase.
- CLIENT: COOLIO
- YEAR: 2013