Concepts
Final Concept
Proto cardboard
Lab testing
Final product
Final product
Final product
Final product

Island 3.0

The Coolio Suitcase Island 3.0 consists of a roto molded “respiratory” suitcase fitting every Coolio refrigerator. Smidesign developed, tested and delivered a permanent and reusable plastic base that can be dressed according to every short term promotional need.

Based on cardboard airflow mockups a feasibility study resulted in a proper development brief for the two identical roto molded parts.

The reusable transparent windows can be stowed away in the suitcase.

  • CLIENT: COOLIO
  • YEAR: 2013