- Year: 2014
- Client: The Coca-Cola Company
Coca-Cola Services develops coolers and vending machines for Coca-Cola’s many brands.
Cooperating with Coca-Cola Retail Equipment Development, Smidesign developed an inclined cooler to be launched in the French market of drugstores.
This type of cooler changes along with merchandising and marketing actions: every time some action is initiated, the cardboard outer shells can be changed quickly by the merchandiser.
Smidesign designed both the cooler and the cardboard cladding concepts.