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Beautific Cooler
  • Year: 2014
  • Client: The Coca-Cola Company

Coca-Cola Services develops coolers and vending machines for Coca-Cola’s many brands.

Cooperating with Coca-Cola Retail Equipment Development, Smidesign developed an inclined cooler to be launched in the French market of drugstores.

This type of cooler changes along with merchandising and marketing actions: every time some action is initiated, the cardboard outer shells can be changed quickly by the merchandiser.

Smidesign designed both the cooler and the cardboard cladding concepts.