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Ice Cube Tray
  • Year: 2008
  • Client: The Coca-Cola Company

Beverage Partners Worldwide, joint ventured with the Coca-Cola Company, sells Nestea iced tea.

Smidesign designed this ice cube tray for the European market, as a consumer incentive that needed to be manufactured quickly and in high numbers. It came bundled with a sixpack of half liter bottles (PET).

Drawn, designed, modeled and prototyped in only a few months, the ice cube tray was approved by a consumer panel, and subsequently prepared for production in high numbers.

The image above was elected “Best of Show” in the 2005 NX Global Calendar Program, a promotional event organized by Unigraphics, the modeling software used for this project.

Nestea tray