The Coolio Fresh Frame is constructed round a roto molded “respiratory” back piece.

This back piece connects to all essential parts of this short-term promotional cooler.

Smidesign developed, tested and delivered the permanent and reusable plastic base that can be dressed according to every short term promotional need. It eliminated the biggest recurring cost in the fresh frame’s business model.

Of course the concepts were tested by means of cardboard airflow mockups to check up on project feasibility.