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Island Cooler
  • Year: 2013
  • Client: Coolio International

The Coolio Suitcase Island 3.0 consists of a roto molded “respiratory” suitcase fitting every Coolio refrigerator. Smidesign developed, tested and delivered a permanent and reusable plastic base that can be dressed according to every short term promotional need.

Based on cardboard airflow mockups a feasibility study resulted in a proper development brief for the two identical roto molded parts.

The reusable transparent windows can be stowed away in the suitcase.

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FinalConcept
ProtoCardboard
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LABtestingCoolio
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Concepts

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